Logo for the Fresh Air Society. They are an outdoor sports group from the Boston area. I wanted to give this one lots of space to breathe to match the feel the group was going for. It's not often that you get a set of words that work so well symmetrically. I pushed that even further by matching the legs of the A and the R.
Previous iterations of the logo. The arched top and bottom worked much better than the hexagon shape.
Knocked out version for use on backgrounds and photos.
Applications of the logo on a long sleeved tee and water bottle.